As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.
So, what is a topical map exactly? A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
A topical map works best when it caters directly to the common search phrases used by your target audience. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.
So, how do you start? Keyword research is topical map for local seo the first thing on the agenda. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
After conducting appropriate keyword research, the next step is to build topic clusters centered around the primary keyword on each page. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.
Including a topical map as part of your local SEO strategy offers various benefits. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.